What if Apple Made a Printers?

Written by Amit Sharma
Apple Inc.

Apple Inc. (Photo credit: marcopako )

If you haven’t heard of Apple, then you must be living under a rock. Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal kit. Since then, the multinational corporation has developed its line of products to include personal computers, laptops, iPads, iPods, iPhones, computer software and other consumer electronics.

Apple was able to improve music players, and revolutionized what we consider as cell phones – one only needs to see the line of customers waiting for the next iPhone. So why hasn’t Apple tapped into the printer market and caused a stir there?

The company briefly sold printers throughout the 1980s and 1990s, mainly to ensure there were high-quality printers available on the market to use with their computers. Many of today’s users and customers don’t even know of these two decades, but Apple printers stake out a significant portion of the company’s history. These printers not only worked great with Apple products, but also made a name for the company worldwide.

If Apple were to renew their interest in the printer industry, the result could change the whole concept, as they are apt to do. An Apple printer would look good and function simply but effectively, as other products do – it would have to be simple, intelligent but minimalist and user-friendly at the same time.

The shell would be beautiful to look at, of course. But more importantly, it needs to have the intelligence that is infused with Apple products. The design teams could have a field day with ink cartridges; something iPod like that plugs in and ejects like a CD with minimal risk of spillage and frustration.

It would be able to link to the computer and monitor, with a preinstalled app to monitor the ink and toner levels, as well as any other vital printer statistics. Wouldn’t is be great to get regular updates about your printer, such as usage levels and calculated remaining print pages? It could even be programmed to alert the owner at the right time, asking if a replacement cartridge can be sent through your already-existent Apple account.

The printer would be able to connect to any device wirelessly, as well as any Internet accounts and property you have. You would be able to viw these images from any source, select what you want to print, and manipulate and edit them easily for perfect prints every time. Once the main format and specs were hammered out, the printer line would just keep getting smaller and smaller for portable ease.

However, it is unknown how likely it is that Apple will actually turn to the printers market. With print going out of style and use, would it be too old-school for Apple to invest in? Or will that vintage feel give a boost to the company’s profits, cashing in on the current trend of revivalism? Even if they were to start making printers again, the market would not be prime to carry top-of-the-line machines, since most of the money is in printers supplies (like paper, inks, toners, etc.) and not the printers themselves.

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Carla Eaton has a B.A. in Mass Media and writes on the topics of business, technology, and design. She currently blogs for, who specializes in Canon printer ink.

About the author

Amit Sharma

Hello Friends, I am Amit Sharma and I am running this blog to share my learning based on my experiments in digital media. India is having many great bloggers who are working in the same domain and they have always been my inspiration.

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